Restaurant Online Ordering Consumer Platforms — SKILL.md

---
name: "Restaurant Online Ordering Consumer Platforms"
description: "Comprehensive guide to food delivery platforms (DoorDash, Uber Eats, Deliveroo, Swiggy, Meituan, etc.): commissions, market share, subscriptions, regional leaders. Use when building competing products or analyzing the competitive landscape."
version: "1.0.0"
author: "skynet"
category: "market-research"
agents: ["claude-code", "codex", "gemini"]
tags: ["restaurant", "food-delivery", "doordash", "uber-eats", "competition"]
---

# Restaurant Online Ordering Consumer Platforms

---
name: "Restaurant Online Ordering Consumer Platforms"
description: "Food delivery platforms (DoorDash, Uber Eats, Deliveroo, etc.): commissions, market share, subscriptions, regional leaders. Use for competitive analysis."
version: "1.0.0"
author: "skynet"
category: "market-research"
tags: ["restaurant", "food-delivery", "doordash", "uber-eats", "competition"]
---

# Restaurant Online Ordering Consumer Platforms

## When to use

When analyzing competitors for food delivery/ordering products, comparing commission rates, understanding regional dynamics, or evaluating subscription models.

## Major Platforms

### DoorDash (Global #1 by revenue)
- **Owner**: DoorDash Inc (DASH). Also owns Wolt + Deliveroo (acquired Oct 2025)
- **Countries**: 40+ via DoorDash/Wolt/Deliveroo | **Restaurants**: 590K+
- **Users**: 46.3M active, 35M subscribers (DashPass/Wolt+/Deliveroo Plus combined)
- **Revenue**: ~$11.9B trailing (Q4 2025: $4.0B, +38% YoY)
- **Commission**: 15% / 25% / 30% tiers; 6% pickup
- **DashPass**: $9.99/mo — $0 delivery, reduced fees, 5% pickup cashback

### Uber Eats
- **Owner**: Uber (UBER) | **Countries**: 45, 11,500+ cities
- **Users**: ~95M globally | **Revenue**: $17.1B (2025)
- **Commission**: 20% Lite / 25% Plus / 30% Premium; 15% pickup
- **Uber One**: $9.99/mo — cross-platform (rides + eats), $0 delivery on $15+

### Just Eat Takeaway (Prosus)
- **Brands**: just-eat.co.uk, Thuisbezorgd.nl, Lieferando.de, Pyszne.pl, SkipTheDishes, Menulog
- **Countries**: ~20 | **Revenue**: EUR 4.1B
- **Commission**: 13-14% marketplace; 25-30% delivery
- **Market share**: 45% UK, ~31% Western Europe

### Deliveroo (DoorDash)
- **Countries**: UK, France, Belgium, Ireland, Italy, UAE
- **Revenue**: GBP 2B (2024, first-ever net profit)
- **Commission**: 25-35% | **Deliveroo Plus**: GBP 3.49-7.99/mo tiers

### Grubhub (Wonder)
- **Countries**: US only (~4,000 cities) | **Restaurants**: 300K+
- **Commission**: 15-30% delivery; 10-15% pickup
- **Grubhub+**: $9.99/mo (free 12 months with Amazon Prime)

## Regional Leaders

| Region | #1 Platform | Share | #2 |
|--------|------------|-------|-----|
| US | DoorDash | 67% | Uber Eats (23%) |
| UK | Just Eat | 45% | Deliveroo/Uber Eats (27% each) |
| France | Uber Eats | #1 | Deliveroo |
| Germany | Lieferando (JET) | Dominant | Wolt |
| Spain | Glovo | #1 | Uber Eats |
| Netherlands | Thuisbezorgd | Dominant | Uber Eats |
| India | Zomato | 58% | Swiggy (42%) |
| China | Meituan | 70% | Ele.me/Taobao (~20%) |
| Japan | Uber Eats | #1 | Demae-can |
| S. Korea | Baemin | 63% | Coupang Eats |
| Brazil | iFood | 83% | Rappi |
| Mexico | Rappi | #1 | Uber Eats |
| Australia | Uber Eats | 38% | Menulog (34%), DoorDash (28%) |
| UAE/Gulf | Talabat | 76% Dubai | Careem, Deliveroo |
| SE Asia | GrabFood | 55% | ShopeeFood (14%) |
| Singapore | GrabFood | #1 | Foodpanda |

## Commission Rates Comparison

| Platform | Delivery Commission | Pickup | Total Take (incl fees) |
|----------|-------------------|--------|----------------------|
| Baemin (Korea) | 2.0-7.8% | Same | Lowest globally |
| Ele.me | 5-25% | Lower | Varies by size |
| Rappi | 10-30% | Lower | + consumer fees |
| Just Eat (marketplace) | 13-14% | Same | Self-delivery restaurants |
| DoorDash | 15-30% (3 tiers) | 6% | + 2.5-3% processing |
| Uber Eats | 20-30% (3 tiers) | 15% | + consumer fees |
| Zomato/Swiggy | 15-30% | Lower | + INR 12-15/delivery |
| GrabFood | 25-30% | Lower | Varies by market |
| Deliveroo | 25-35% | N/A | Highest tier |
| Glovo | 20-35% food; 8-15% retail | N/A | Multi-vertical |
| Wag! (context) | 40% | — | Highest (dog walking) |

## Subscription Programs

| Program | Price | Key Benefit | Cross-Platform |
|---------|-------|------------|----------------|
| DashPass | $9.99/mo | $0 delivery ($12 min) | No (free w/ Chase Sapphire) |
| Uber One | $9.99/mo | $0 delivery ($15 min) + rides | Yes (rides + eats) |
| Grubhub+ | $9.99/mo | $0 delivery ($12 min) | Free w/ Amazon Prime |
| Deliveroo Plus | GBP 3.49-7.99/mo | Tiered benefits | Free w/ Amazon Prime UK |
| Wolt+ | EUR 4.99/mo | $0 delivery (EUR 12 min) | Deutsche Telekom partnership |
| GrabUnlimited | $3-8/mo | Cross-service | Yes (super-app) |
| Coupang Wow | ~$4.58/mo | Free everything | Yes (e-commerce + delivery) |
| Zomato Gold | ~INR 149/mo | Free delivery + discounts | No |

## Key Platforms by Region

### Asia
- **Meituan** (China): 70% share, 678M users, 150M daily orders peak. Expanding internationally as "Keeta" (Saudi, UAE, Brazil). Super-app.
- **Zomato** (India): 58% share, 800+ cities, INR 20,243 crore FY25 revenue (+67% YoY). Owns Blinkit (quick commerce).
- **Swiggy** (India): 42% share, IPO Nov 2024. Instamart (10-min grocery), Dineout, Genie (pickup/drop).
- **Baemin** (S. Korea): 63% nationally but losing Seoul to Coupang Eats. Ultra-low 2-7.8% commissions.
- **GrabFood** (SE Asia): 55% regional share, $9.4B food GMV. Super-app.

### Latin America
- **iFood** (Brazil): 83% Brazil, 65M monthly orders, 300K+ restaurants.
- **Rappi** (9 countries): Super-app (food, grocery, pharmacy, fintech). Profitable 4 consecutive quarters, evaluating 2026 IPO.
- **PedidosYa** (Delivery Hero): 15 LatAm countries, strong in Argentina/Uruguay/Chile.

### Middle East
- **Talabat** (Delivery Hero): 8 countries, 76% Dubai, IPO Dec 2024. Q-commerce dark stores.
- **Careem** (50% e&, ride-hailing by Uber): Super-app across 13 countries.

## Consumer Delivery Fee Benchmarks

| Market | Delivery Fee | With Subscription |
|--------|-------------|-------------------|
| US | $1.99-7.99 + 15-18% service | $0 |
| UK | GBP 0.49-4.99 + service | GBP 0 |
| India | INR 20-60 ($0.25-0.70) | INR 0 |
| China | CNY 2-8 ($0.30-1.10) | Reduced |
| SE Asia | $0.50-3.00 | Free |
| Middle East | AED 5-15 ($1.35-4.10) | Free |

US markup reality: McDonald's order costs $36.95 direct vs $57.87 via delivery apps (68.8% markup including all fees).